http://stevensands.com/wp Direct To Consumer Wine Marketing Tips And Tools Thu, 15 Oct 2009 16:04:46 +0000 http://backend.userland.com/rss092 en The big idea - Marketing wine is more about your meaningful relationship with your targeted audience than the actual wine itself. First of all, do we actually have to market our wine? I mean really...can't our wines just speak for themselves with gold medals and Parker scores? Nope. Won't work, ... http://stevensands.com/wp/?p=7 You know how when you were growing up your parents and teachers wanted you to conform and be like everyone else? Being different was bad? Well if you are a winery or small business, being different is what will make you a success. Being different is VERY ... http://stevensands.com/wp/?p=3